Vydia, the leading end-to-end music technology platform, provides new program identifying reputable third party industry providers.
In an effort to solve an ongoing industry gap for independent label owners, Vydia has created the Vydia+ Partner Directory– a centralized database of reputable and vetted third-party vendors, available to all industry professionals via the Vydia website. Launched on February 9, 2022, Vydia+ spans every need in the industry highlighting service providers in digital marketing, publicity, booking/touring, recording equipment, merchandising, video/audio production, music management software, and so much more.
Constantly researching the market to find gaps and solve problems within the industry, Vydia’s team found that 80% of label owners found it difficult to find reputable third party service providers that would allow them to scale their business and artists, quoting “trust” as the biggest factor. With many people working remotely with vendors, stories of dishonesty and scams were rampant throughout the industry – making it increasingly difficult for independent labels and managers to find partners that would foster growth. Head of Label Services, Liz Eason, adds, “We often get asked for recommendations on who to hire, and because we have worked with so many different vendors, realized we had an opportunity to provide a reliable resource that would not only be helpful to our clients, but any industry professional.”
