London, revered for its unique and eclectic musical lineage, witnesses the emergence of another singular sensation: Zubi. With his latest EP, ‘Journey To Idan’, released on October 13 through emPawa Africa, ZUBI offers listeners an alternative soul experience that is as much a mirror into his heart as it is a magnifying glass into universal human emotions.
Zubi’s release rides the wave of success generated by its lead single, ‘Lifestyle’. A single that not only won Zubi accolades but was also celebrated by industry veterans from outlets like Clash Magazine, Earmilk, and Pinch of Sol. With the entire EP being the product of ZUBI’s genius songwriting paired with the deft production expertise of Iordan Adrian, the 5-track musical voyage beckons listeners into a narrative of self-exploration and growth.
Opening the ensemble is ‘Hero’, a powerful anthem illustrating resilience and courage. ZUBI wears his vulnerabilities like a badge, echoing messages of hope amidst adversity. ‘Lifestyle’ further elaborates on Zubi’s introspective musings about life’s unpredictable yet captivating nature.
As the musical sojourn proceeds, tracks like ‘Frog’ expose raw, emotional wounds of tangled relationships, while ‘Whiskey’ renders ZUBI’s darkest moments in heartrending detail. The journey culminates with ‘Silver’, a song that contemplates life choices and the roads yet untraveled.
Reflecting upon the creative process behind the EP, Zubi shares, “This entire project is a mirror to my recent endeavors towards love, life, and self-awareness. Every song was crafted from a space of pure emotion, sans beats, letting the words guide the rhythm until Iordan Adrian’s expertise elevated them.” Further collaborations enriched the project, with Abuja-based producer Tempo and songwriter HearJuno lending their touch to ‘Whiskey’.
Zubi’s roots trace back to Abuja, Nigeria, with his music enriched by his formative years in Budapest. Now, London serves as his creative haven. Rejecting the confines of genres, ZUBI narrates tales with an authentic blend of soulful depth that resonates across Eastern Europe, West Africa, and the Middle East. His staggering 250 million global streams bear testament to his reach.
The ‘Journey To Idan‘ EP promises not just a peek into ZUBI’s soul, but a shared emotional experience for his listeners. As this talented artist marches forward, his indomitable spirit and creative flair are set to enthrall audiences worldwide.
Listen to the EP in full below.
