British artist Lewis Knaggs today releases the official music video for new single “Hold On”.
A grand clip powerful in its cinematography, Lewis created the visuals in both an underground carpark and at an abandoned road in London.
Talking about “Hold On”, Lewis shared: “It’s a song about looking back at the past and wondering how your future will be shaped by it. Hoping you take the good things and leave the bad, but either way you’re going to hold on to those first experiences of love and life, good or bad. It’s a lot about acceptance. It felt right to move from underground to above ground in this song… it has a feeling of moving on to it, so the video needed to reflect that.”
The London based cinematographer has forged his own path over the years as an in-demand creative, producing stunning visuals for a variety of household acts from Tom Walker, Gang of Youths, Post Malone and The XX to iconic brands like Ray-Ban and Gibson. With “Hold On”, Lewis uses his celebrated talents and skills as a visual storyteller to bring his own music to life.
