If you’re looking for the soundtrack to your spring, Atticus Roness has you covered. The Atlanta-based rocker is bringing pure, unfiltered power pop energy with his latest single, “Why,” dropped on 13 February 2025. With its infectious hooks, crisp production, and nostalgic yet modern edge, the track is poised to be an instant favourite for fans of Britpop and alternative rock alike.
Released via Cage Riot, produced by Caleb Heiple and co-written with Stephen Grubb and Andrew Hendrix, “Why” is a fast-paced, melody-driven anthem that channels the best of classic ‘70s pop with a contemporary bite. At its core, the song is a testament to the beauty of simplicity. “It’s the pop song on the record,” Roness explains. “It’s everything I was raised on musically and more. It’s a great example of less is more, with its short run time and ‘to-the-point’ lyrical content. It’s sure to get stuck in anyone’s head, and I’m more than proud of it.”
Lyrically, “Why” embraces the concept of blissful ignorance, celebrating the freedom that comes with staying in one’s lane and focusing on what truly matters. The song’s punchy delivery, paired with Roness’ undeniable charisma, makes it a standout track that embodies both nostalgia and fresh innovation. A music video for “Why” is already available on YouTube, further cementing the track’s anthemic presence.
“Why” is just the beginning. The single serves as the first taste of Roness’ upcoming album, Power Pop World Domination, slated for release on 4 April 2025. The album, in Roness’ own words, is “a victory lap and a triumph of modern alternative rock. It’s fun and sweet while being raw and gritty.” Drawing from influences like The 1975, The Strokes, and The Lemon Twigs, Power Pop World Domination promises to be a must-hear for lovers of sharp, melodic rock with an unapologetic attitude.
As Roness gears up for what’s shaping up to be a breakout year, his mission is clear: deliver music that’s as exhilarating as it is timeless. With “Why,” he’s off to a roaring start.
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