In his latest single, “The News,” Drucker masterfully continues his journey through the indie-folk landscape, delivering a poignant exploration of love and the ego’s quest for recognition. “The News” is a testament to Drucker’s ability to evolve while remaining true to his signature dark and earnest sound.
The News: An Intimate Musical Odyssey
“The News” is a deeply introspective track that delves into the complexities of seeking fame and validation. At its core, it masquerades as a love song, yet it is an introspective look at the human condition. Drucker’s stripped-back soundscape features a haunting guitar riff that lays a solid foundation, allowing his evocative melodies to soar. The harmonies weave in and out, adding depth to the raw emotion that permeates the song.
Drucker shares, “In all honesty, I’d been feeling like everything was happening to me in slow motion, like I wasn’t connecting with people in the way I needed to, like I should be doing, on some primal, egotistical level. My mind could envision exactly where it wanted to go, but life was just happening way too slowly. Basically, this translates to the idea that ‘I felt that if I were to die young, it would be more of a local news story, than an international incident.’ And that wrecks me, a little.”
This candid reflection on his feelings and the process of writing “The News” adds a layer of authenticity that resonates deeply. Drucker’s ability to convey such personal sentiment through his music is both moving and relatable.
Creative Process: Capturing Raw Emotion
Drucker’s creative process for “The News” was as spontaneous as it was revealing. He recounts, “I’m waiting outside the studio, and I happen to set up a camera leaning off of my guitar case. Long story short, I basically wrote the entire song in one shot. It’s been tweaked slightly in form since then, because I found it a little too raw as a topic, and I think it’s a little too specific. I worked to flip it a little, and found a way to wrap it in a pretty straightforward love story that presents as the most natural meaning for the lyrics. But the key word for me in the song is ‘you’. If the ‘you’ to you is some imaginary other, brilliant, that’s what the song is about. But to me, I’m the ‘you’, as self-indulgent as that might be.”
This insight into his process underscores Drucker’s commitment to authenticity and emotional depth, qualities that shine through in the final product.
About Drucker: A Rising Indie-Folk Luminary
Hailing from Montreal, Drucker has swiftly made a name for himself with his unique blend of indie-folk. His debut singles—”Defunct Baseball Team,” “Trigger Warning,” and “Nirvana”—have collectively amassed over 150,000 streams on Spotify, with his striking music videos garnering over 280,000 views on YouTube. His music, steeped in urban romanticism, offers a fresh perspective on indie-folk traditions, drawing sonic inspiration from artists like Sam Fender and Jeff Buckley. With the support of producers Kevin Howley and Benjamin Thomas, Drucker continues to craft compelling, character-driven stories set to bright, post-folk melodies.
“The News” is a striking addition to Drucker’s repertoire, inviting listeners to embark on an emotive journey that challenges them to reflect on their own experiences and emotions. As Drucker continues to evolve as an artist, his music remains a powerful vehicle for introspection and connection.
Listen to Drucker on SPOTIFY | APPLE MUSIC
