Greta Isaac has yet again continued to exceed expectations with her off-kilter new single ‘NUH UH’, out now via Made Records. It’s the latest to come from her brand new EP ‘I Think You’d Hate It Here’ which is set to arrive this April.
Yet another example of Greta’s melodic prowess, ‘NUH UH’ carries a killer guitar and synth riff played in counterpoint with the chorus’ vocal melody. As she weaves a dizzying atmosphere reminiscent of a drunken walk home after a night out, Greta harks back to the playfulness found on her debut EP ‘Pessimist’, whilst being even more brave and defiantly care-free with her sonic choices.
On the song’s inspiration, Greta said: “I wrote NUH UH around the same time as Polyfilla and 5’1, although the tone and essence of this song could not be more different. NUH UH is manic, delusional, desperate and supercharged to the point where I don’t really feel like it’s me who’s singing it when I listen to it. Sonically it feels like the moment you have a “spark” with someone – a spike in energy, your eyes blacken, your skin gets hot and sweaty. I see it in myself and people around me, it looks like we’re all turning into vampires, desperate for human connection and the feeling of being wanted by another person. It’s fascinating.”
The single comes with an eye-catching self-directed music video by Greta. Continuing her ongoing working relationship with stylist/creative director Suzie Walsh, it sees Greta showcase a variety of outlandish outfits. “The artwork for me sort of mirrors the transformation that happens when that spark is ignited,” she explains. “Me and Suzie Walsh, my stylist and creative director, wanted to create an image that felt like a primal alluring shiny object, to entice someone or something. I’m wearing a dress made entirely of emergency foil blankets by designer Gloria Jane Royer. It reminded me of how a magpie forages for shiny objects that could feel quite mundane to us, but are captivating through the eyes of someone seeking it.”
‘NUH UH’ is out now.
