Singer-songwriter Jem has released his debut single ‘Secrets’, accompanied by a cinematic music video. The acoustic-driven song sees gritty chords alongside Jem’s melismatic vocals, as his imploring lyrics convey a sense of mystery. Directed by the renowned Mu Tunc, the music video offers a glimpse into the beauty of the Middle East, from its golden sands to its people. Spiritual and expressive, ‘Secrets’ is a strong introduction into Jem’s world, and we can’t wait to hear more.
Speaking about the release, Jem says: “Sometimes I visualise my songs before writing them. With this song, imagery came to me in a dream-like state, and all I did was react musically to how these images made me feel. When writing music, I always hark back to a place, a visual, a feeling that reminds me of the warm and embracing state of where I grew up. I’ve always been interested in the unknown, and the feeling lies between the lines. Music and art are my way of highlighting the beauty that I see, which is often buried with a plain sight for most people.”
