Rising from Nottingham’s dynamic music scene, singer-songwriter and producer Joey Collins continues to carve out his place in the alternative rock world with his latest single, ‘Is This What We’re Living For?’– an intense, cinematic exploration of life’s chaos and beauty.
Fusing gritty alternative rock energy with lush electronic soundscapes, the track offers a compelling listen that pulls the audience into a world of raw emotion and reflection. “I wanted to create something that feels intense and cinematic,” Collins shares. “Something that blends alternative rock with electronic elements to really take the listener on a journey.”
‘Is This What We’re Living For?’ achieves exactly that – evoking the adrenaline-fueled urgency of Bring Me The Horizon, the cinematic tension of Bad Omens, and the anthemic scale of Linkin Park. It’s a bold statement from an artist who refuses to stay inside genre lines.
From an early age, Collins immersed himself in Nottingham’s rich musical culture, developing a sound that’s defined by emotional depth, vivid storytelling, and fearless experimentation. His ability to cross sonic boundaries while staying rooted in authenticity sets him apart in today’s alternative scene.
With growing recognition – including features on Spotify editorial playlists and endorsements from outlets like Notion, Earmilk, CLOUT, BBC Introducing, and Tom Robinson on BBC 6 Music – Collins is building serious momentum. Looking ahead, a second album is in the works and a headline show at The Bodega is locked in for August 2025, signalling a pivotal year for the rising artist.
‘Is This What We’re Living For?’ is available now on all major streaming platforms.
