Legendary UK rapper K Koke makes his eagerly awaited return with ‘Winners Never Quit’, his first full-length album in years. Following a hiatus and a stretch of sporadic releases, where fans only caught glimpses of his artistry once a year, Koke is back, delivering introspective reflections and powerful storytelling with a renewed consistency that fans have long been waiting for.
With recent singles ‘Own Game’ and ‘Winning’ setting the tone, ‘Winners Never Quit’ makes a bold statement of resilience, hustle, and unwavering perseverance. The album opens with Koke declaring that it’s not about competing with anyone else; it’s just him versus himself. Featuring a stacked lineup of collaborations, including Potter Payper on the standout track ‘No Favours’, along with features from Styles P, Maverick Sabre, and J Spades, the album promises to be a defining moment in Koke’s storied career.
This return, however, is not just about resilience, but also about confronting the deep pain and pressure that come with an often glorified life. The stress of constant struggle, the weight of responsibilities, and the loss of close ones are all part of his journey. For Koke, music has always been his therapy, and this album feels like a truly heartfelt moment. He delves into the emotional toll of PTSD, putting his life and mistakes on the line, with raw emotion evident in every line as he reflects on the harsh realities of this life.
The album’s clean, vintage aesthetic reflects Koke’s 15 years in the game, marking a milestone since his iconic debut with ‘Pure Koke Vol 1.’ It’s a testament to his journey, weathering the highs and lows of the industry, proving that ‘Winners Never Quit’ is more than just an album title, but a philosophy he’s lived by.
Koke returns on his own terms, proving once again why his name remains synonymous with excellence in UK rap. Having made history as the first UK artist signed to Jay-Z’s Roc Nation, Koke has solidified his place in the scene with iconic releases such as ‘Turn Back’ featuring Maverick Sabre and his legendary ‘Fire in the Booth’ freestyle. With past collaborations alongside the likes of Rita Ora and Wretch 32, Koke’s legacy speaks for itself. Now, he’s ready to add to it with his strongest project yet.
