Mola Oddity emerged in 2024 with the English version of their debut album The Other Side Of Hope. Their intricate, otherworldly but groove-driven and embracing sound, along with visuals in their ‘Marmalade Day’ video, showed off an avant-garde but not alienating centre to their work.
As their first step for 2025, ‘Half a Sadday Saving Time’, another track featured in the debut, has received an equally spectacularly creative video. Set design, colour, costume and movement all feed into the strange but attention-grabbing nature of the music. Rolling electronic sound effects, forward-moving guitars and bass, pounding drums and silky, ghost-like vocals create something truly magical.
Birdy K, one-third of the project alongside Yider and Asr, shares, “This new music video for Half a Sadday Saving Time is a wild collaboration between French director Laurent Nathan Grey (yes, the genius behind the band’s Mola MV) and Japanese visual artist Baku Hashimoto (橋本麦). In all of Mola Oddity’s creations, we blended a variety of inspirations, we throw everything at the wall—mixing musical and visual influences in the most unexpected ways. For the Sadday MV, the character design aims to evoke a fantastical, satirical warrior akin to Don Quixote.”
The group of deep-sea creatures with incredible sonic and visual prowess continues to go above and beyond to share something unique and flavourful. Going global in 2025, one to watch feels like an understatement even at these early stages.
Watch the new video here…
And listen to the album:
