Nire Bird is a constant outlet of experimentation. Learning piano and violin from a young age, and finding her voice later on in life, her solo music dives into vast, unsettling electronica. Cultivating her skills as a songwriter, producer and musician, she debuted in 2019, returning with sporadic releases including her debut album Beach Noir.
Across the past year, Nire has been gearing up audiences to experience her eerie deep dive into the realities of femininity, harnessing aggressive synth design across the realms of electronica and hyper-pop. Now releasing the album You made me not the same.
Never scared of pushing the boundaries, her poetic lyricism challenges societal expectations whilst her soundscapes challenge the idea of atmosphere and synthesis. Disjointed melodies pull you into deeper, and hardened drums fire out towards you. The dark pop explores her persona on increasingly deeper levels, becoming a completely unapologetic force to be reckoned with. The villain and hero in her own story, the project is larger than the music alone in the best of ways.
Nire Bird takes a dive into her artistry, shedding a light on her internal process, “Creating this album was inspired by how we interpret our imprints and why we ‘fall’ when in love. I learned a lot of what was expected of me as a woman from my mother – she placed a lot of importance on bearing children, becoming a wife, attracting and looking after a man before I’d lose my so-called ‘charms’: Being pretty, smile, make him like you, take care of yourself to look good for him, cook, clean, make it all shiny and nice – “he won’t come home if you don’t try”…
I was looking at Barbie and thinking about the Madonna complex. The doll relationship felt like what I was being taught, that you do these things for the male gaze and validation.
I didn’t believe in these ideals while I was chasing youthful, artistic dreams – but then I fell in love. Sometime later my biological clock chimed and suddenly I was all of the things I didn’t expect to be. I felt uncomfortable with how my emotional and sexual self was being treated after becoming a mother – I felt a little set up and unsupported in trying to develop my own artistic path and identity again.”
The album is out now!
