Indie pop singer-songwriter and producer Rose Devika is back with a new single titled “i take it personally“. The track, entirely written, recorded, produced, mixed, and mastered by Rose herself, showcases her distinctive blend of heartfelt storytelling and sharp, witty lyricism.
The song delves into the all-too-familiar experience of being told not to take someone’s mood personally—while struggling to do just that. Rose describes the track as “lighthearted and slightly tongue-in-cheek”, yet still deeply reflective of the emotional weight such moments carry in relationships. The juxtaposition of upbeat instrumentation with introspective lyrics creates a dynamic contrast that defines much of her music.
The recording process for “i take it personally” was an intricate one. It began with an acoustic guitar progression, followed by the layering of bass, drums, electric guitar, keys, and even a cello arrangement. A standout element of the song is its lively piano riff, which adds to its infectious energy. Notably, Rose’s lead vocals were initially recorded as scratch takes but were kept in the final mix for their raw and honest delivery.
With “i take it personally” marking the first of several upcoming releases—including her next single “before & again”—Rose continues to expand her creative horizons, proving that she is not just a singer-songwriter but a true force in independent music production.
