Holly Riva, the dark pop sensation known for her fearless style and boundary-pushing music, is set to make an unforgettable impact with her latest release, ‘So Vanilla‘.
Dropping on November 29, 2024, this cheeky, infectious track takes a playful jab at modern dating culture—capturing the frustrations of today’s “thank you, next” mentality and the swipe-driven chaos of dating apps. Holly penned the track herself, with production from Charlie White, known for his work on Lexis and music for Nintendo ads.
With its punchy synth hook and cleverly crafted lyrics styled as a phone conversation, ‘So Vanilla’ is a bold statement on individuality and breaking free from conformity. The single comes on the heels of Holly’s recent success with ‘Feel It Comin’’, which climbed the ARIA Club Charts and garnered over 170,000 Spotify streams. It also showcased her electric live presence, with performances across Sydney’s top venues, including The Ivy and The Argyle, solidifying her growing reputation as a powerhouse in the pop and dance scenes.
To complement this standout track, a visually stunning music video—produced by Hug Media—is set to premiere on December 2, 2024. Inspired by iconic productions like American Boy and Slim Shady, the video critiques mass production and the “cookie-cutter” mentality of modern dating. Featuring Amazon-inspired production line scenes, dancers rebelling against conformity, and Holly herself trapped as a Barbie doll in a box, the video delivers striking imagery and bold social commentary. Playful sequences, such as a cheeky prison scene, a dynamic motorbike ride, and a magician showcasing flair, add layers of fun to the thought-provoking concept. Designed to reflect back to the days of high-quality, boundary-pushing music videos, it promises to be a visual feast for fans.
The momentum continues with a fresh remix of ‘So Vanilla’, dropping on December 6, 2024. Produced by internationally renowned DJ Felixx and Dashone, the remix amplifies the track’s danceable energy and is destined to become a club anthem.
Holly will also perform ‘So Vanilla’ live on CBBC TV in early December to an audience of over 1 million viewers, bringing her undeniable stage presence to fans around the world. Holly Riva’s rise in the industry has been nothing short of meteoric. From earning recognition with BBC Introducing’s Song of the Month for her single “Labyrinth (Mask of Me)” to breaking into the ARIA Club Charts with ‘Feel It Comin’’, her distinctive voice and unapologetic storytelling continue to capture attention globally. With an ever-growing fanbase and accolades, Holly’s artistic vision and bold approach are paving the way for her to redefine the modern pop landscape.
Release Dates:
• Single Release: November 29, 2024
• Music Video Premiere: December 2, 2024
• Remix Release: December 6, 2024
Follow Holly Riva:
• Instagram: @holly_riva
• TikTok: @holly_riva
• Spotify: Holly Riva
• YouTube: Holly Riva
