Yorkshire-based artist and producer Keon Hill has just dropped the visuals for his new track ‘Spiritual.’
The track is as deep and real as the UK rap scene gets.
Known for keeping his lyrics raw and unfiltered, Keon doesn’t shy away from talking about his struggles, growth, and the hustle—elements that have made his sound stand out in the UK underground.
‘Spiritual’ begins with a stirring soundscape and then Keon Hill gives life to raw lyrics as the Yorkshire hip hop artist keeps things real with each emotional verse.
Directed and edited by Keon himself, the music video was shot in Crete over the summer, and it adds a whole new layer to the track.
The contrast between the sun-soaked, wide-open landscapes of Crete and the heavy, grounded themes in the song is powerful.
The open space represents freedom, peace, and a sense of release, which mirrors the track’s message of spiritual searching. Keon’s been through the grind, but there’s a sense of growth.
Keon shot and edited the video himself, and it shows—there’s an authenticity to the visuals that matches the track’s vibe.
The pacing is slow, deliberate, giving you space to digest both the music and the imagery.
Whether Keon’s standing alone on roof, with Crete in the background the shots feel personal, like he’s inviting us into his world.
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