Watch Kendrick Lamar throw hands in the striking video for ‘ELEMENT.’

Posted By: James Cooke
June 28, 2017
Featured, News

Kendrick Lamar has unveiled the video for his track, ‘ELEMENT.’

The video was co-directed by Jonas Lindstroem and the Little Homies, Lamar’s direction alias alongside Top Dawg Entertainment president, Dave Free.

The blood-soaked visuals host fierce, fight club-like scenes separated by ambient sequences in which buildings burn, a father teaches his son to fight and a couple embraces. Watch the richly symbolic video below.

Kendrick’s new violent video follows the singer’s previous offerings for ‘HUMBLE.‘ and ‘DNA.‘ and packs a weighty haymaker. ‘ELEMENT.‘ is taken from the Compton rapper’s excellent 2017 album, DAMN.

James Cooke

James has worked on the production side of the music industry for many years gaining releases on a number of record labels around the globe. Alongside James’ personal music projects he has trained as an illustrator, designer and a creative marketer. Taking on the role of marketing/editorial assistant at Music Crowns, James spends his days covering new and underground music creating content for our audiences through well thought out reviews and features.