Today, we’re thrilled to premiere the brand new single from genre-bending artist Binoy, “POPular” – a vibrant, dance-floor-ready anthem that showcases the Kenyan-born, LA-based star’s unique blend of cultural influences.
Hailing from Nairobi, Kenya, and now based in Los Angeles, Binoy brings his African roots, South Asian heritage, and queer identity to the forefront with “POPular”, the first release from the deluxe edition of his debut album, The Great Alone. The result is an intoxicating fusion of traditional Indian and African elements, bold production, and infectious dance beats.
In “POPular”, Binoy reflects on the struggles of embracing his individuality, and the empowering realization that his uniqueness is what sets him apart. “Growing up, I always felt like an outsider and struggled with the desire to be chosen,” he shares. “As I’ve grown older, I’ve learned to embrace my uniqueness, realizing that leaning into my individuality is the key to feeling truly accepted.”
With its pulsating rhythms and fearless blend of cultural influences, “POPular” is both a testament to Binoy’s talent for storytelling through sound and a celebration of self-acceptance. As part of a new wave of African artists making their mark on the global stage, Binoy continues to push boundaries and defy conventions with his music.
“NOW more than ever, I am finding my place in this world,” Binoy says, signaling a new chapter in his artistic journey – one defined by authenticity, self-acceptance, and creative freedom.
Stream “POPular” below and experience the captivating world of Binoy for yourself.
