There are artists who follow the rules — and then there’s Gogo.
The Swedish artist, songwriter, and producer returns with Rewind, a deeply personal and boldly cinematic EP that pushes the boundaries of alternative pop, soul, R&B, and rock. Premiering today on Music Crowns, Rewind is not just a collection of songs — it’s a raw, unfiltered dive into the heart of an artist who refuses to compromise.
Born and raised in Stockholm, Gogo has always been a sonic shape-shifter. His sound is hard to pin down because it’s not meant to fit neatly into a box. Drawing inspiration from timeless icons like D’Angelo and Lauryn Hill, Gogo builds songs that feel as emotionally resonant as they are musically adventurous. With Rewind, he invites listeners on a journey of escape — from heartbreak, from self-doubt, and sometimes, from the self entirely.
From the aching title track “Rewind” to the haunting vulnerability of “Cut Me Down,” the EP explores love, identity, and desire through poetic lyricism and lush, genre-blurring arrangements. Every song unfolds like a scene in a film, capturing the emotional highs and lows of a protagonist you can’t help but root for — because that protagonist is, in a way, all of us.
But Gogo’s artistry doesn’t end with the music. He’s taking Rewind a step further by creating a full-length film that will tie together all the music videos from the project with original narrative scenes. The kicker? It’s entirely independent — no label, no budget, just pure vision. With his brother and manager Jack, and longtime friend and collaborator Love Sehlstedt, Gogo is building a world from the ground up.
“This whole project has been about zero compromise,” Gogo says. “I’m not doing this for algorithms or approval — I’m doing it because I believe in the purity of the art.”
This commitment to authenticity pulses through every moment of Rewind. Whether he’s recounting surreal adventures — like unknowingly living in a New York brothel or bribing police in Morocco to finish a video shoot — or reflecting on his internal battles, Gogo brings an honesty and intensity that’s rare in today’s hyper-curated music scene.
Fans can expect a steady stream of behind-the-scenes content as Gogo opens up the creative process to his audience, offering an intimate look at the making of the film and the music that fuels it.
Rewind is more than an EP — it’s a manifesto. A defiant, genre-shattering statement from an artist who is creating on his own terms and inviting us to do the same. For anyone tired of the noise and longing for something real, Gogo’s Rewind might just be the reset you’ve been waiting for.
