There’s something gloriously unhinged about Soapman—and we mean that in the best possible way. The West Sussex alt-rock provocateurs have returned with their third and most daring single to date, “Y. L. T. Y.”, a track that doesn’t so much introduce itself as it does kick down the door with a mischievous grin and a fistful of distortion.
Premiering today on Music Crowns, “Y. L. T. Y.” continues to build the hype around Soapman’s upcoming debut album Baby Giants, due out later this year. If the first two singles lit the fuse, this one sets off the fireworks.
From the opening seconds, “Y. L. T. Y.” hurls itself forward with reckless abandon—a frenetic blend of twitchy guitar riffs, propulsive rhythms, and a vocal delivery that walks the line between introspective rambling and gleeful chaos. It’s a sonic rollercoaster, twisting and turning without ever losing its footing. The track’s stream-of-consciousness lyricism feels like tuning into the internal monologue of a mind racing at a million miles an hour—but somehow, it all clicks.
There’s a distinct British eccentricity at play here, reminiscent of the anthemic weirdness of British Sea Power or the jagged pop of early Graham Coxon. But make no mistake—Soapman are operating entirely in their own lane. “Y. L. T. Y.” is bold, brash, and completely unpredictable, yet it never loses sight of its pop sensibility. Beneath the chaos is a song that wants to be sung, shouted, and shared.
It’s this fearlessness—this refusal to over-polish or water down—that sets Soapman apart. Each release so far has pushed the boundaries of what alternative pop rock can be, and “Y. L. T. Y.” is perhaps the clearest distillation of the band’s identity yet: strange, sincere, and completely electrifying.
With Baby Giants on the horizon, Soapman are laying the groundwork for what could be one of the most exciting debut albums of the year. If “Y. L. T. Y.” is anything to go by, the record won’t just make noise—it’ll make waves.
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