DigitalRadioTracker.com is a private American firm that was founded in 2011, the company have developed a user friendly platform (DRT) which tracks the radio airplay of songs on over 5000 radio stations across the world.
The stations range from commercial and non-commercial terrestrial FM, college and internet radio.
DRT is the only company in the U.S. to monitor BBC Radio which is the largest radio network in Europe as well as radio stations in other continents such as Asia, South America, Africa and Australia.
The scope of the company makes DRT more intrinsically valuable to its clients as well as expanding into the most popular European and major markets abroad.
DRT is equipped with superior tracking software that monitors airplay detection of songs all year round.
The unique database logs all songs broadcast on stations that DRT is monitoring, the log file includes the song version and the date of time when it was played.
DRT is the first monitoring system to differentiate between versions of a song.
What the platform can achieve for artists, record labels, radio station programmers and businesses exclusively in the music industry is a huge step forward and will enable everyone to compete.
The platform also features a reporting module called DRT Reports; this is a valuable tool that any artist, manager or anyone in the music industry can utilise to promote their radio airplay story.
“We provide the right analytics to our clients for them to adequately assess their target audience, making it easier for them to plan their marketing campaigns and increase sales!” says DRT co-founder Michael Matthews.
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DigitalRadioTracker.com Inc.
Photo Credit: Curtis Matthews
