Selling a house is no mean feat. It involves a lot of marketing, talking to clients, negotiating, and finally closing the deal. Most homeowners looking to make money from their properties choose to rent their houses instead of selling them. The process is much easier, and clients are more readily available. You can get a feel for what to expect if you want to rent your house by looking at how other people in the market are doing it. Check Hauzisha website to see how homeowners list their houses for rent in popular locations such as Syokimau in Kenya.
Every little thing counts if you sell instead of renting your home. You can make your house even more desirable to buyers by using music. Here is how to do that:
Music and sales
According to research, music affects consumer moods, determining how they decide on food and shopping. Using the same logic, it is safe to assume that it affects buyers looking for a new house. Music is mainly played during real estates marketing events like open houses, house showings, launch events, and networking events. Experienced brokers and real estate agents curate these events in the best way possible. That includes choosing music that aligns with the ambiance they are trying to create in these spaces.
Open houses
Open houses are the most immersive experiences buyers can have in your house. They look at the entire house, going through all the rooms and getting a sense of what to expect if they buy it. Open houses differ from house inspections or site visits because they are meant to sell a particular experience to the buyer. Playing music is an excellent idea for an open house. You can use it to set a specific mood and put the guests at ease.
Matching the music to the house
Simply putting on a playlist during the open house is not enough to curate a special experience. You need to match the music to the type of house you are selling. For instance, contemporary houses attract clients who want to live in peaceful and serene spaces. Therefore, zen-like music is perfect for this particular open house. For urban homes like apartments in major cities, jazz is great. And finally, classical tunes go well with older mansions or Victorian homes from the twentieth century.
Weather and the season
Potential buyers will be drawn to music that suits the external environment of the house. More specifically, they will look for sounds that match the weather and the year’s season. For example, upbeat popular music is excellent for playing in the house over the summer. Often, the songs are fun and exciting, matching the atmosphere in the general neighbourhood. For fall and winter, you can choose more laid-back music.
Volume and ambiance
For the music in your open house to work, you must pay attention to the volume and ambiance. The music should be loud enough to hear but not too loud. Otherwise, it will interrupt conversations and make it hard for the agents to talk to interested clients. You should also select songs that stay within the social norms of what is considered appropriate in such a setting.
Sound systems
The music you play is just as important as the devices and techniques you use. You can play different songs in each room, especially if the house is large. The differences could highlight the unique aspects of each room. Doing this allows your guests to experience every space differently, as opposed to seeing the house as one prominent place. The kind of speakers you use will depend on the existing sound systems in the house.
By incorporating music into their houses, sellers can attract more clients and potentially close sales on their homes.
To find out if music can move a buyer to fall in love with your house, click here to continue reading the article provided by eXp Realty. Uncover the potential of music in creating an emotional connection and enhancing the appeal of your home.
