In the past it was very difficult to launch a great music career by yourself. You had to play as many gigs as possible and get your own record deal. The last thing was only possible through appropriate contracts. Times have changed, you now have the chance to take your career into your own hands. How that works? Of course, there is no patent remedy for that, but there are a few levers that can be used to speed up the start. Where the path ultimately leads depends on your music and if you meet the taste of the masses – or at least of a wider target group.
Thanks to the internet, you as a musician have the opportunity to reach a large audience without playing on a big stage or being discovered by a record label. Nevertheless, it requires a lot of commitment and work to achieve your goals. You do not only have to produce professional songs, it is also necessary to start your own virtual marketing campaign that really fits your style. We admit: A label would take this burden off your shoulders, and it is quite difficult to set the marketing machinery in motion as a pure layman. Thus, you need a lot of motivation, creativity and the will to fight your way through. Remember: It makes much more sense to become active yourself than just hope to be discovered one day in a far future!
First you have to learn how to use the internet for your purposes. It is a very helpful tool, but it also offers so many opportunities that it is difficult what to choose first and which things are not of help. Your own homepage is an absolute must, you should engage an expert to design it. It has to have a unique look, matching your unmistakable music style. This project is worth investing some money and a lot of time in this project, to get a perfect digital calling card. But don’t forget to take some relaxing breaks besides all that work! While you are already on the internet, have a look at the top-rated online casinos on the website casinos.co.za, get to know the characteristics of hundreds of reputable venues and chose the one that suits your taste. With one click you get to the chosen provider and within a few more second the game begins. With a little luck you win some money to invest in your homepage. But don not play too long, because the real world – and your upcoming career! – is impatiently waiting for you.
Also take your chance to make lots of new contacts through the internet, with other musicians and bands just as with potential new fans. Use social media platforms like Instagram, Reddit, Facebook and Pinterest, post pictures, lyrics and snappy sayings. Spread your information as widely as possible, tell the world you are here – und show them your tempting profile! Perhaps some music buddies or bloggers will write articles about you and your music, and after a while an online magazine will ask you for an interview. It won’t be the Rolling Stones magazine, but a much smaller newspaper, but there’s nothing wrong with reaching “just” a few hundred or thousand people, is there?
Build analogue and digital networks, that is the principle of modern success. This will sooner or later lead to an interesting cooperation or at least the exchange of experiences and advices. At this point the idea of competition is superfluous, because as an artist you make yourself unique through your characteristic style, your appearance and last but not least, through your music.
But whatever comes, your fans come first! Without fans it is impossible to be successful. These are the people listening to your music, buying your songs and attending your concerts. Take their perspective from time to time, think about what they expect from you and fulfill some of their wishes. This does not mean that you have to involve those people in all your decisions. After all: You are the star – and stars do not always react as desired.
Also invest your time in releasing soundtrack samples and videos of gigs on various platforms. Perhaps you would like to give a spontaneous concert in the pedestrian zone of your city to increase awareness. Be courageous and creative – use all opportunities you have.
